Don’t tell me the moon is shining; show me the glint of light on broken glass.
—Anton Chekhov
Writing Services…
Website Copy
full-blown or partial
Social Media Copy
start-up or ongoing
Brand Voice + Style Guides
all the words + how to use them
My process…
Together, we identify businesses that share a similar brand voice to what you desire, and then draw inspiration from our findings. All is structured into a process that includes clear goals, efficient use of your time, and even some fun. You focus on your skills while I focus on mine with results that are greater than the sum of their parts.
Shall we get acquainted?
You... an entrepreneur who wants an online presence that perfectly communicates your product or service with copy that accurately reflects your vision and brand, attracting dream client aplenty. But writing isn’t necessarily your interest. In fact, you have a laundry list of other to-dos, and sitting down to write expressive on-brand content hovers near the bottom—always.
Me... a writer who specializes in crafting brand copy tailored to work across all of your marketing—website, social, and packaging—with the right words to reflect your company’s best version of itself. As a wordsmith and visual storyteller, I am invested in composing content that will increase your confidence about your virtual calling cards, making you a magnet for all of the right customers.
Clients
Arkeras
The Connection... Inspired to design a garment after experiencing a period of grief, the founder was six months into building her brand when we met. I immediately connected with her vision and knew I could create a consistent brand voice.
The Collaboration… In an ongoing alliance, I write and edit web, packaging, and social media copy. As the company’s offerings develop, I suggest new content, weigh in on visuals, and maintain the overall brand personality, words-wise.
The Brand Voice… calm • supportive • inspirational • hopeful • compassionate
Nancy has proven herself to be indispensable. As a trusted source for our business branding, Nancy is both direct and compassionate. Her work with Arkeras says it all: meticulous, detailed, and unified. I would highly recommend Nancy for friends and businesses alike!
—Tammera Mason, founder and CEO of Arkeras
Maxwell Creative
The Connection... At a growth-spurt phase with her business, the founder wanted to revise the brand voice and client reach of her creative services agency. Her aesthetic and talent drew me in. Our collaboration style keeps me engaged.
The Collaboration… I edited existing copy and continue to write new content for all the aspects of her business to fully capture the needs of and the spirit of this growing entrepreneurial company.
The Brand Voice… friendly • bright • clever • celebratory • intuitive
Nancy is intelligent, thoughtful, creative, and kind. She’s an absolute delight to work with, and I couldn’t recommend her more highly!
—Mallory MacDonald, founder of Maxwell Creative
The Land of Travel
The Connection... The owner of The Land of Travel introduced me to the concept of transformative travel and this philosophy: the goal of each trip is to return with a deeper sense of your role on this planet, meeting the world and yourself along the way.
The Collaboration… I wrote a feature article to kickstart the travel consultancy business locally, advised on social media content drawing from the already established spot-on voice, and finessed the tagline.
The Brand Voice… current • encouraging • supportive • knowledgeable • empathetic
